The collaboration between Panerai and America’s Cup began in 2017, when Panerai boldly expanded into the field of sailing racing and became the official partner of this famous event, while also serving as the official sponsor of Oracle Team USA and Softbank Team Japan.
In 2019, Panerai became the official sponsor of the Italian Luna Rossa Prada Pirelli sailing team, and then assisted the team in the 36th America's Cup PRADA Cup held in Auckland's Hauraki Gulf in 2021. Panerai has always been committed to the pursuit of outstanding performance and technological innovation. During the six-year cooperation, it has developed a series of watches equipped with cutting-edge technology and launched new co-branded works before each competition. The creation of the watch is inspired by the advanced technology and materials used in the America's Cup, and also incorporates the professional opinions and practical needs of the Luna Rossa Prada Pirelli sailing team. The best Panerai replica watches at captainthewatch.is.
Mr. Jean-Marc Pontroué, CEO of Panerai, said: "The close cooperation between Panerai and the Luna Rossa Prada Pirelli Sailing Team deeply echoes the brand's long-standing roots in the world of sailing and the pursuit of watchmaking that is committed to pushing the boundaries of performance. This cooperation is an extension of the brand's core values." The 37th America's Cup Sailing Race kicked off in Barcelona. Panerai announced that it will once again serve as the official sponsor of the Luna Rossa Prada Pirelli Sailing Team to jointly write a maritime legend.
Max Sirena, Captain and Team Director of the Luna Rossa Prada Pirelli Sailing Team, said: "The tacit cooperation with Panerai has enabled us to embark on an extraordinary journey to challenge the limits of performance, always keeping the concepts of precision, innovation and excellence at the core of the cooperation." This cooperation embodies the distinctive characteristics of Panerai: Italian style, deep connection with the marine world, and the commitment to create precision timekeeping tools for modern heroes.